K-Used Goods in the Global Market: Pierrot Company’s First-Half Performance Surpasses Last Year’s Total Results

[SWTV 이지한 기자] Pierrot Company, a resident company of Seoul Startup Hub Seongsu, is demonstrating a remarkable growth, with its first-half performance already outperforming last year’s entire annual results.

As a startup specializing in IT device subscriptions and global recommerce, Pierrot Company operates ‘phoneGo’, a B2C and B2B IT device subscription service, ‘reGo’, a corporate surplus IT asset buyback service, and ‘reGo Trade’ global IT recommerce infrastructure. It has built an asset circulation model that provides verification, commercialization, subscription, domestic distribution and global export following the retrieval of unused IT devices.

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The company recorded substantial growth, with its first-half results already surpassing last year’s total annual performance. The rapid growth pace is gaining momentum especially this year, as the company moves beyond traditional subscription centric revenue into IT device transaction and relocation revenues through domestic distribution and global exports.

The achievement is not merely a one-time sale. It showcases that the company’s asset circulation model is effectively working in the market, encompassing everything from retrieving surplus IT devices and commercialization, to matching domestic and global buyers and sellers, and finally executing exports.

Pierrot Company’s competitive edge lies in relocating IT devices to an adequate market after evaluating the value of IT devices and distinct demands from different countries, going beyond merely buying and reselling used devices. Following the inspection and grading of surplus IT devices retrieved domestically, they will be supplied to either domestic subscribers or global buyers, enabling enterprises to monetize idle assets, while providing consumers and global markets with IT devices at reasonable prices.

The company aims to grow into a global asset circulation infrastructure which provides pricing data, transaction matching, inspection, logistics, customs clearance, payment, and insurance through the ‘reGO Trade’ service. To achieve this goal, it is collecting price data for used IT devices by country, predicting residual values using AI, and developing an automated matching system.

Park Min-jin, the CEO of Pierrot Company, noted “Our first-half performance surpassing the last year’s results indicates that our business model is effectively working in the market. We will continue not only to increase sales, but also strengthen transaction recurrence, profitability, global buyer network, and AI-powered automation capabilities to create a new standards for the global IT asset circulation market.”

Seoul Startup Hub Seongsu is at the heart of the company’s growth. Pierrot Company is leveraging provided workspace and infrastructure to strengthen its B2b networking capabilities and expand its partnership, investment and business networks. Seoul Startup Hub Seongsu, startup collaboration and institutional networking take place, serves as a place to secure domestic clients and lay the foundation for its global business simultaneously.

Based at Seoul Startup Hub Seongsu, Pierrot Company aims to expand its global target markets, including Southeast Asia and the Middle East, and strengthen its competitive edge in the global used IT device asset market by enhancing AI-based pricing forecasting and automated transaction technologies.